the CORE behind
a portfolio of visionary brands, united by one purpose.

Building global ventures through design,
technology, construction, strategic development
and international sports investments.

our companies

About US

Beck Lifestyle Group is a multi-industry collective operating across construction, lighting, technology and private investment. We build, supply and innovate, delivering practical solutions for real projects and real environments. From large-scale construction services and commercial lighting to smart technology and strategic investments, our businesses work together to support the full lifecycle of modern spaces.

Driven by quality, efficiency and long-term thinking, Beck Lifestyle Group connects people, projects and ideas under one network. We integrate industries, creating reliable outcomes, stronger partnerships and smarter developments.

INDUSTRIES

Construction
Lighting
Technology
Investment
Sports

Locations

Australia
Middle East
Asia
Europe

LEADERS

JOHN PITHOULAS

Co-Founder & Director | BECK LIFESTYLE

John Pithoulas is Co-Founder and Director of Beck Lifestyle Group, leading a fully integrated approach across design, construction and technology. With over 30 years of experience, he is known for bridging design intent with real-world delivery through a sharp, people-first approach.

Co-Founder & Director | BECK LIFESTYLE

Justin Davis

Justin Davis is Co-Founder and Director of Beck Lifestyle Group, driving brand, strategy and global growth across the group’s portfolio. Known for his strong international relationships, he plays a key role in expanding Beck’s presence across Australia, Europe and the Middle East.

ABDULLA Lahej

Co-Founder & Director | BECK LIFESTYLE
Director | MANSORY LIFESTYLE 

Abdulla Lahej is Co-Founder and Director of Beck Lifestyle Group, bringing a development-led perspective and deep market insight to the group’s global expansion. With extensive experience in the Middle East, he plays a key role in shaping strategic partnerships across the region.

John Babatsikos

Associate Director | BECK LIFESTYLE 
Co-Director | SEVENTYONE HILLS

John Babatsikos is Co-Director of Seventy One Hills, bringing a sharp commercial mindset and strategic oversight to the group’s real estate ventures. With a focus on growth and opportunity, he plays a key role in identifying and advancing high-value developments.

JASON FONG

Executive Director | BECKLIGHT.UAE

Jason Fong is Executive Director of BeckLight UAE, leading the brand’s growth across the Middle East. Known for his strong network and market insight, he connects global expertise with local delivery to drive strategic partnerships and project success across the region.

Co-Director | SEVENTYONE HILLS

Alby Tomassi

Alby Tomassi is Co-Director of Seventy One Hills, bringing extensive experience across real estate sales, development and investment. With a strong understanding of market dynamics and client relationships, he plays a key role in sourcing opportunities and driving successful outcomes.

Director | CAVENDISH & CO.

PiNO ALESSI

Pino Alessi is Director of Cavendish & Co., bringing a refined eye for detail and deep expertise in luxury interiors and textiles. With a strong understanding of craftsmanship, materials and client needs, he leads the brand’s direction in delivering tailored, high-quality haberdashery solutions.